Wednesday Jul 09, 2025
Decode Customers with AI
Hey, Revved Up Podcast fans! Gary Leeman here, and I’m stoked to dive into a game-changing chat with a marketing legend who’s been at it since web analytics were born. We’re cracking the code on buyer personas with a mind-blowing AI tool, NeuroGraph, that reveals who’s really buying from you. From e-commerce myths to the future of AI marketing, this episode is packed with insights to level up your strategy. If you want to nail your customer targeting, hit play, subscribe, and let’s get revved up!
Guest Introduction:
Folks, today’s guest is a marketing trailblazer who’s been shaking things up since the ‘90s. From pioneering web analytics at IBM to launching a top-tier agency and an e-commerce brand, he’s now dropping a revolutionary AI tool, NeuroGraph. His insights on buyer behavior are next-level—buckle up for this one!
Key Takeaways:
- NeuroGraph’s AI uncovers buyer personas that can be 40-130% more valuable than your current target, blowing open new opportunities.
- E-commerce isn’t a cakewalk—Shopify and ads look easy, but fierce competition makes conversion rate optimization a must.
- AI’s like a brilliant intern: eager but needs human smarts to deliver true marketing breakthroughs.
- Entrepreneurship’s not all glitz—it’s tough, lonely, and demands you know every piece of the puzzle.
- SEO’s shifting to “generative engine optimization,” so keep testing to stay ahead in AI-driven search.
- Network like a pro: three daily outreach calls, each with three referrals, could reach 531,000 people in six months!
Chapter Markers:
0:00 Intro
1:30 Guest Introduction
3:00 From IBM to Agency Trailblazer
10:00 The E-Commerce Dare That Paid Off
15:30 Why Conversion Rates Matter
20:00 NeuroGraph’s AI Buyer Insights
30:00 AI Marketing: Hype vs. Reality
35:00 SEO’s Next Era: Generative Optimization
40:00 Q&A: Marketing Myths and More
50:00 Closing
Keywords:
Gary Leeman, Brice McBeth, Revved Up Podcast, NeuroGraph, buyer personas, performance marketing, e-commerce, conversion rate optimization, web analytics, AI marketing, generative engine optimization, SEO, entrepreneurship, Shopify, marketing strategy
Pull Quotes:
- “This AI tool cracks the customer code, showing you buyers you never knew were gold!”
- “E-commerce looks simple, but competition’s brutal—conversion’s where you win big!”